Jeff is a unique ‘rojak’ of roles: fearless leader, business-minded strategist, creative mind, innovative entrepreneur, and growth agent - all rolled into one, alongside his other roles
as a home chef, gardener, husband, dad, and son.

For nearly two decades, Jeff served as a core driver of Total Experience™ Consulting at DDB Singapore where he seamlessly merged marketing, technology, and consulting expertise for a blue-chip roster of clients.

Creative and strategic architect
Under his leadership, the agency attained A-list status since 2009; named the overall creative agency (markie) for five consecutive years from 2018 to 2022. He was honored on Campaign Asia’s list of Top 40 under 40 in 2013 and awarded Agency Head of the Year in 2016 by the IAS Hall of Fame.

Known as a fearless creative and business leader who delivered solutions from dot-com days to AI disruptions. Jeff has experience working with Nokia, Unilever, Heineken, Exxon, J&J, McDonald’s, Volkswagen, BMW, Audi, Citibank, Uniqlo, Singapore Airlines, Changi Airport, AXS, NETS, Capitaland, the Army, the Air Force, Civil Defence, Temasek Foundation, GIC and most recently AIC, Health Promotion Board, President’s Office and ERA.

Delivers in crisis
Jeff probably produced his best work during the Covid-19 pandemic. He led his team to create some of the most memorable campaigns Singapore and the region have seen. It topped Google’s leaderboard with eight out of ten of the most-resonant ads on YouTube for the first half of 2020 and ranked in the top three COVID-19 videos in Asia Pacific. The vaccination campaign featuring Phua Chu Kang made major news headlines globally.

A legacy of creative IP
Jeff created many industry-first IP. For MediaCorp, he created and co-wrote《吃饱没？》- the first 40-episode vernacular info-drama series for seniors. For MDDI, he drove national agendas like declaring war against diabetes with two successful Kung-fu flicks, launching policies such as the Pioneer Generation and Merdeka Package and MediShield Life. For MOH, he created the brand and activation for Healthier SG. He designed logos for several notable brands and movements, including Jewel Changi Airport, NorthLight School, Dads and Mums for Life, and Made for Singapore.

Educator, mentor and community leader
As a passionate educator, he established Equator, DDB Group Singapore’s global centre of excellence for innovation, with the support of EDB. Equator operates as an on-campus satellite office in Temasek, Singapore, and at Nanyang Polytechnic.

Jeff is also actively involved in the community. He is currently serving on several boards and advisory councils, including Temasek Polytechnic’s Board of Governors, Temasek Polytechnic’s School of Design, Nanyang Polytechnic, NTU HASS College Advisory Board and Assisi Hospice. He previously served and completed his full term at Scape, Founders’ Memorial, Design Education Advisory (DEAC), Families for Life, Media Literacy Council, Youth Action Plan – Somerset Belt Masterplan, and the National Integration Council.

His passion for storytelling has led him from a self-funded documentary, Singaporean of the Day, to his first executive producer role for a full-feature documentary, Andre and His Olive Tree, on Netflix.